Recently, posted by Forbes, applications that deal with Social TV space such as GetGlue struggle with one problem: that “Twitter stream draws people out of the Social TV interfaces back to Twitter.” In fact, Twitter seems to be more “well-known” than GetGlue. Now the question is “Will that eventually ‘kill’ GetGlue?”
We deem the answer to be no. The reason is simple because people are coming to GetGlue for a deeper analysis and better conversations about media topics (TV shows, movies, etc.). The example given through the article is “Once Upon a Time” TV series. People love the show due to the love storytelling throughout the season and not because the scandal discussed through Twitter. People want to have deep engagements with other fans regarding the love stories, which is NOT fulfilled through Twitter. Another example is when you watch the Superbowl, you can expect to see tweets like: “Did you see that?!…What a great catch!” How are users of Twitter able to further indulge themselves with posts like that?
Through Twitter, most TV show watchers tweet about the latest scene they saw. If you look at this, wouldn’t it be better if they were engaged in the “chat” room with more people? Twitter has so many users talking about so many things at once, that a hashtag is not sufficient anymore…it just gets too messy with the lack of organization within the hashtags.
Get Glue on the other hand allows its users to engage in the “real” conversation on your topic. A live-chat room allows faster responses, more involvement, and a higher level of understanding. This shows the big difference between Twitter and GetGlue as GetGlue seems to be the right destination for “those users” who want to have that deeper conversation/connection in the shows they watch instead of talking about anything and everything on Twitter. GetGlue funnels those interested in specific entertainment media into one location. Furthermore, the concept of social engagement that GetGlue provide will tie the users to watch TV shows more regularly.
Here are some examples from Trendrr regarding the current trends of Twitter/GetGlue usage:
As we can see, even though Twitter may currently have a bigger market share than GetGlue–as more internet users become more aware of GetGlue–GetGlue will slowly begin to capture more of the users who post regarding media (TV Shows, movies, etc.), because they will seek for a higher level of engagement which Twitter does not provide.
GetGlue–you WILL survive!