There is another TV app called Viggle and this app is currently available only for iPhone, iPad and iPod Touch. Okay, its just another TV app but its slogan caught our attention.
Viggle’s slogan is:
“Watch TV, Get Rewards!”
Well, how is this different from GetGlue? While GetGlue provides you with stickers, Viggle offers variety of gift cards. The gift cards are for Starbucks, iTunes and Barnes & Noble. Furthermore, you can get a fandango movie ticket, iPod shuffle and much more. From the sound of it…are these types of benefits “better” than stickers?
You may be asking youself…”How does Viggle’s honor system work?”
The system is similar to GetGlue. You check in on the show you watch and get some points. However, the points awarded are based on how long you stick with the show. For example, if you check in at the beginning of a half-hour episode of Suburgatory, you can earn 30 points. An hour would give you 60 points. But if you check in, watch it for 10 points and you think that you have seen the show, then the total points you will get is 10 points. In addition to that, you cannot pause the show to cheat the system because this will not confuse the app.
According to the article, Viggle is offering $10 on iTunes for 18,000 points. If you are rewarded one point per minute…then that means you have to acquire 300 hours of a show to get $10. This seems unapproachable, but if you are TV addict, this should not be a problem. According to the Los Angeles Times, “young people spend 7 hours and 38 minutes a day,” which is about 53 hours a week. That means if you get 60 points for one hour, in a week you will get 3,180 points. Furthermore, you can get points not only by checking in but also through Viggle live questions. The question can be about what happened on the previous episode and you just need to answer it to get more points! Moreover, you can also earn points by watching the ads. Answering questions and watching ads can be worth hundreds of points, so all these seem achievable.
Analyzing this, do you think GetGlue will lose? To maintain its position as the leader of social TV app, we feel that GetGlue should revise its reward system. Furthermore, listen more to its customers since some of them complained that they did not get the stickers or some of the stickers are missing. In addition to that, Viggle could add a link to the show’s actual site so that viewers can make a direct purchase on the site…Looks like GetGlue needs to step it up…